Even though financial services professionals are increasingly paying attention to Bitcoin, most U.S. consumers are not, according to research released yesterday by The Street. The overwhelming majority (76%) of the consumers surveyed in the study said they were not familiar with Bitcoin. And 79% said that would never consider using Bitcoin, the survey, conducted by GFK North America, a market research firm, found.
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Younger consumers were no more likely to be aware of Bitcoin than the older respondents, the survey found. But they were more likely to be willing to use crypto-currencies; 32% of the respondents between 18-24 years old said they would consider using an alternative currency like Bitcoin. Only 11% of the respondents over 65-years-old said they would be willing to use an alternative currency. Additionally, 57% of the respondents in the 18-24 age range believe that Bitcoin helps the global economy, the survey found.