The National Payments Corporation of India (NPCI), the umbrella organization of all retail payment systems in India, announced the launch of RuPay PaySecure, an e-commerce transactions service.
The service allows any citizen of India with a RuPay debit card to make online payments. RuPay debit cards are currently being issued by 20 commercial banks, 32 Regional Rural Banks and over 75 co-operative banks in India. RuPay cards issuance has grown to over 3 million since they were launched in March 2012, according to the NPCI.
The online online payments capability of RuPay was rolled out to improve e-commerce growth in India, the NPCI said. Currently, more than 100 merchant websites across multiple categories will accept RuPay card for online payment services, with the NPCI stating its goal is to cover 100% of the Indian e-commerce market by this year-end.
RuPay PaySecure uses two-factor authentication, the group said. Firstly, it uses two security parameters to authenticate a customer and authorize transaction through the participating banks, and secondly, the solution uses ‘image selection’ for ensuring additional security of every single transaction, the NPCI said.
The group has partnered with U.S.-based online security firm M/S Acculyn in these efforts.