June 13, 2013

Social media giant Twitter announced a partnership with Chase this week to award $1 million in free Twitter advertising credits to Chase small business customers in the United States.

In a blog post written by Twitter's Head of Small Business, Russ Laraway, the social media site said it will also provide Chase small business clients with access to research, best practices, and small business-focused workshops "to better understand how to use Twitter to grow."

Credits will be awarded in $100 increments for Twitter’s Small Business advertising platform, which launched in April 2013. Details about the special advertising credit program for Chase small business customers will be available by early fall, Laraway wrote.

Additionally, customized Chase and Twitter content will be shared via the new @ChaseSmallBiz Twitter account, as well as at local events around the country exclusively for Chase small business customers, Larway noted.

"Our goal is to help small businesses build better customer engagement, increase sales using direct response techniques, and engage more followers with compelling content," he wrote.

[See Also: American Express, Twitter Partner on Purchases]

ABOUT THE AUTHOR
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as ...