5 Predictions About the Future of Digital Wallets

Bank of America announced this week that it is piloting Visa's V.me digital wallet service with its online customers, firing up the ever-hot topic of digital wallets in the banking sector. Here are some recent quotes on the evolving digital wallets market that we selected to share.
November 30, 2012

It's All About Data

It's about providing an entire shopping experience and ensuring people get relevant offers for what they are buying. And that doesn't happen unless you have data.

— PayPal President David Marcus, speaking to reporters this week on the pivot role that data, analytics and customized coupon offers will play in digital wallet competition. PayPal reported that mobile payment volume rose 196 percent on Cyber Monday earlier this week compared to last year.

Source: TechCrunch

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