5 Predictions About the Future of Digital Wallets
It's All About Data
It's about providing an entire shopping experience and ensuring people get relevant offers for what they are buying. And that doesn't happen unless you have data.
— PayPal President David Marcus, speaking to reporters this week on the pivot role that data, analytics and customized coupon offers will play in digital wallet competition. PayPal reported that mobile payment volume rose 196 percent on Cyber Monday earlier this week compared to last year.