By CeCe Morken, Intuit Financial Services | April 21, 2013
The greater flexibility provided by API technology means banks can quickly provide the kind of product customization and experience customers expect. This depends on open infrastructures and data feeds.
While foreign banks are beginning to launch gaming initiatives in their digital channels, U.S. banks have been hesitant to follow suit. But any bank that's serious about customer experience will have to take a hard look at the growing trend.
Bank Systems & Technology's 2012 Executive Summit, which kicks off this weekend, will focus on how banks of all sizes are pursuing new business models that are multi-channel but highly customer-centric, digital but personal, innovative but risk management-committed.