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Apple, IBM Will Woo Enterprises: Mobile Bombshell

The two former rivals join forces to sell enterprises on iOS hardware and business apps backed by IBM services. Can the duo dominate the enterprise mobile market?

Apple and IBM on Tuesday entered into an exclusive partnership to sell Apple hardware to enterprise customers and to develop iOS apps tied to IBM services.

The two companies announced IBM's MobileFirst Platform for iOS, a planned portfolio of industry-specific enterprise apps for Apple iPhone and iPad that integrate IBM cloud services. IBM launched its MobileFirst Platform last year, but that iteration wasn't focused exclusively on iOS.

With the help of 100,000 salespeople, consultants, and developers, IBM will sell Apple iPhones and iPads, offering device activation, supply, and management through a program called IBM MobileFirst Supply and Management. Apple will add to the mix by introducing an enterprise support program, AppleCare for Enterprise, augmented by IBM on-site support.

 

[Read the rest on InformationWeek]

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

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Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
7/16/2014 | 3:19:13 PM
Re: Execs want iPads!
I'd suspect you're right Kathy. It will be interesting to compare that to Google. A lot of enteprises have shied away from using Google apps for various reasons.
KBurger
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KBurger,
User Rank: Author
7/16/2014 | 3:14:14 PM
Re: Execs want iPads!
Yes, it's definitely more of a strategic shift for Apple than for IBM. By the same token, no one calls themselves an "IBM Fanboy (or girl" the way people describe themselves as Apple Fanboys/girls. I don't think it's going to be difficult to persuade banks that Apple belongs in the enterprise.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
7/16/2014 | 3:09:19 PM
Re: Execs want iPads!
Yeah but up until now Apple has mostly been ignoring the enterprise market in favor fo the retail consumer market. So this is a big shift for Apple. It's going to be interesting to see how enterprises respond, as Apple is new to the market, but everybody in the market already knows Apple as a consumer.
KBurger
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KBurger,
User Rank: Author
7/16/2014 | 2:51:43 PM
Execs want iPads!
It's interesting but not surprising that they have identified banking and insurance among the industries that will be the focus of this initiative. We hear all the time about how many FIs' mobile initiatives were jump-started by the CEO and other C-level execs wanting to use iPads/phones to do their jobs.
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