October 28, 2010

MicroStrategy, a provider of business intelligence software, and Teradata, a provider of data warehousing and enterprise analytics, are collaborating to offer a new multi-channel customer analytics solution for the banking industry.

The customer analytics solution will integrate data from customer experiences across a broad range of banking customer touch points into an easy-to-use information dashboard. A customer's journey from viewing a financial product or service on the bank's website, to an inquiry at the bank's branch, to making a transaction by phone can provide important information from a marketing, sales, customer care, and profitability perspective. With detailed insights into customer behaviors and preferences, banks can make analytically-based decisions to improve marketing campaigns, launch new products, enhance customer service programs, and ultimately retain and grow customer relationships.

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