Comments
2014: The Year of the Digital Banking Tipping Point
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KBurger
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KBurger,
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1/5/2015 | 10:03:48 AM
Re: Big year for digital
One thing that is going to have to happen for these predictions/goals to play out is that "digital innovation" will become kind of a meaningless term, since digital will be standard operating procedure and not in and of itself an innovative approach. Digital will be the platform and environment and financial services companies will have to figure out ways to innovate services, products and interactions within that context. Doing something in a digital way will not in and of itself be innovation.
Kelly22
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Kelly22,
User Rank: Author
12/30/2014 | 1:50:16 PM
Big year for digital
These were all great articles that highlighted the importance of digital innovation in banking this year. I really liked the points made in "Banks Are Not the Yardstick for Digital Customer Experience" - that article highlights a trend we're seeing in insurance as well, which is seeking digital inspiration outside financial services. It's important for finserv companies to look at all businesses excelling in the digital customer experience to learn about the type of service that consumers expect.


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