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How Mobile Is Reshaping the Holiday Shopping Season
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Jonathan_Camhi
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Jonathan_Camhi,
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12/11/2014 | 4:46:40 PM
Re: Mobile + bricks-and-mortar?
Yeah that will be interesting to look out for next year during the holiday shopping season. Right now there aren't that many iPhone 6's out in the market. But next year we'll see if retailers start making a push around that, and if consuemrs are starting to pick up mobile payments at the point of sale.
KBurger
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KBurger,
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12/11/2014 | 3:42:28 PM
Re: Mobile + bricks-and-mortar?
Right, that's today's reality. But it will be it will be interesting to see how/if this changes in any measurable way with the advent of Apple Pay. If it's the "game-changer" that some are predicting, then it's likely we will see mobile-payments making more inroads in bricks-and-mortar setting.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
12/8/2014 | 5:01:07 PM
Re: Mobile + bricks-and-mortar?
PayPal doesn't differentiate between in-store, in-app or in-browser payments when they talk about mobile payments. But I think it's safe to assume that the vast majority of these transactions were not in-store.
KBurger
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KBurger,
User Rank: Author
12/8/2014 | 1:06:56 PM
Mobile + bricks-and-mortar?
I wonder what portion of the mobile transactions were mobile devices used to pay for merchandise in a physical store (e.g. use of ApplePay)? I'm sure this year a relatively small percentage, but no doubt a significant increase from 2013 activity. So the rise of mobile payments will factor into mobile-commerce and other shopping trends for sure.


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