Comments
Wells Fargo Launching Personalized ATMs
Newest First  |  Oldest First  |  Threaded View
marycoll
50%
50%
marycoll,
User Rank: Apprentice
5/7/2013 | 7:47:39 AM
re: Wells Fargo Launching Personalized ATMs
If your bank's ATM software puts you to sleep, you need to see what Wells Fargo is providing. The banking giant's ATM Cash Tracker system tests an ATM customer's previous transaction history and offers the consumer with individualized banking choices and marketing. Wells Fargo is banking on the sleek brand new design being a big consumer draw.
Daniel Munro
50%
50%
Daniel Munro,
User Rank: Apprentice
2/21/2013 | 3:45:34 PM
re: Wells Fargo Launching Personalized ATMs
I'm not sure the ATM is where I would want to review and track my ATM activity...while folks may be waiting behind me. The PFM tools proposed would be more conveniently accessed through other channels; mobile, tablet, etc...
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
2/21/2013 | 1:52:45 PM
re: Wells Fargo Launching Personalized ATMs
Jonathan, I agree. I definitely would like the option of seeing my withdrawal history, especially one over the last 12 months, so that it can help me decide whether I am spending too much during a particular time. It would also be helpful to have the option of setting a withdrawal limit for yourself as a way of managing your finances. Forcing customers to go to the bank to make a withdrawal (when they've opted to place restrictions on themselves) may help some of them better manage their finances.
Jonathan_Camhi
50%
50%
Jonathan_Camhi,
User Rank: Author
2/19/2013 | 5:30:55 PM
re: Wells Fargo Launching Personalized ATMs
The cash tracker tool sounds like a step towards providing some financial management capabilities for customers with the ATM. I wonder if they're thinking about eventually expanding the tool to provide more account history or information such as deposits and other expenses. Customers might like the idea of being able to check out that information whenever they go to the ATM - or at least having the option to do so.


Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology Oct. 14, 2014
Bank Systems & Technology's new Must Reads is a compendium of our best recent coverage of customer analytics. Learn what big data means for banks, meet Wells Fargo CDO Charles Thomas, find out how to connect with your Gen Y customers, and more.
Slideshows
Video
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.