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Wells Fargo Launching Personalized ATMs
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marycoll
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marycoll,
User Rank: Apprentice
5/7/2013 | 7:47:39 AM
re: Wells Fargo Launching Personalized ATMs
If your bank's ATM software puts you to sleep, you need to see what Wells Fargo is providing. The banking giant's ATM Cash Tracker system tests an ATM customer's previous transaction history and offers the consumer with individualized banking choices and marketing. Wells Fargo is banking on the sleek brand new design being a big consumer draw.
Daniel Munro
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Daniel Munro,
User Rank: Apprentice
2/21/2013 | 3:45:34 PM
re: Wells Fargo Launching Personalized ATMs
I'm not sure the ATM is where I would want to review and track my ATM activity...while folks may be waiting behind me. The PFM tools proposed would be more conveniently accessed through other channels; mobile, tablet, etc...
Cara Latham
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Cara Latham,
User Rank: Apprentice
2/21/2013 | 1:52:45 PM
re: Wells Fargo Launching Personalized ATMs
Jonathan, I agree. I definitely would like the option of seeing my withdrawal history, especially one over the last 12 months, so that it can help me decide whether I am spending too much during a particular time. It would also be helpful to have the option of setting a withdrawal limit for yourself as a way of managing your finances. Forcing customers to go to the bank to make a withdrawal (when they've opted to place restrictions on themselves) may help some of them better manage their finances.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
2/19/2013 | 5:30:55 PM
re: Wells Fargo Launching Personalized ATMs
The cash tracker tool sounds like a step towards providing some financial management capabilities for customers with the ATM. I wonder if they're thinking about eventually expanding the tool to provide more account history or information such as deposits and other expenses. Customers might like the idea of being able to check out that information whenever they go to the ATM - or at least having the option to do so.


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