re: The Morality of Big Data
Banks, along with telecoms and other industries, have already damaged their reputations by setting snares for customers in the fine print of contracts. Big data opens the door to much more abuse. As an insurance CIO told me the other day, financial services companies need to observe the law, and they need to be compliant with regulations. However, there are things they are able to do within those constraints that perhaps they shouldn't. He was talking about communications with customers that could induce a "creep" response. However, there's far more mischief that could be done with things customers might never know about, at least not directly.