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Tablet-Friendly Websites a Must for Banks
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Greg MacSweeney
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Greg MacSweeney,
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10/1/2013 | 2:07:34 PM
re: Tablet-Friendly Websites a Must for Banks
Good point. It seems that the smaller brokers are at a distinct disadvantage. Developing mobile apps is expensive, especially if they go with a third-party vendor. Even if a company builds its own app, it can be cost prohibitive (especially for a company with a small IT shop).
Becca L
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Becca L,
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10/1/2013 | 3:30:02 AM
re: Tablet-Friendly Websites a Must for Banks
Coming from a brokerage background, I have some experience on the ground floor of this debate. And it seems to come down to the fact that building speedy, pretty, functional, user friendly mobile applications is no walk in the park. It takes a ton of time, money, and a tedious approval process from regulatory powers.

Of course, given how important tablets are to business there really isn't much excuse for the big players to fall behind. Like Kathy said, it's odd financial institutions need to "realize" this bit of old news.
IvySchmerken
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IvySchmerken,
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9/30/2013 | 10:14:32 PM
re: Tablet-Friendly Websites a Must for Banks
Many FIs are tablet savvy. I recall that as much as 2 years ago, Morgan Stanley redesigned its research apps to run on mobile devices when it realized that most clients were reading its reports on tablets while commuting to work.
KBurger
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KBurger,
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9/30/2013 | 4:43:15 PM
re: Tablet-Friendly Websites a Must for Banks
It seems a bit odd that FIs would need to learn/realize some of these things, since a growing number of companies are making aggressive internal use of tablets, for use by sales/service personnel and other execs. For example, service reps in branches at a number of banks use tablets for evertying from account look-up to cross-selling. Insurance agents are using tablets in the field, as are claims adjusters. It seems a waste if companies don't learn from these implemenetations and leverage these findings and best practices.


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