re: Millennials are Cautious Banking Customers, Survey Finds
Bryan, as a fellow branch-lover, I also felt this survey was in our favor. This survey said in-branch interactions were preferred for security and interaction purposes - exactly!
I also feel a comparison can be made to going through a regular dial menu "Press one to check your balance, 2 to report a missing card, 3 to.." We all know the preferred option is to slam 0 until a live person is on the line. We feel our questions/intentions are dynamic, and there's no way preselected options are going to meet our needs. Nate, yes, going to someone in person and asking that question may take longer then going through a phone service, but that time is spent in a less frustrating way.