Comments
Leveraging Cloud and Big Data for Social Media Sales and Support
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Byurcan
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Byurcan,
User Rank: Author
8/8/2013 | 6:18:39 PM
re: Leveraging Cloud and Big Data for Social Media Sales and Support
Yes, one of the problems with communicating through social media as its own "channel" different privacy settings, limits on how much you can write etc.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
8/8/2013 | 5:19:37 PM
re: Leveraging Cloud and Big Data for Social Media Sales and Support
You make a good point Debbie, but the issue with handling complaints made on Facebook is the privacy settings that Facebook enables. If people make their profiles private then the bank won't be able to see the complaint.
Debbie Harris
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Debbie Harris,
User Rank: Apprentice
8/7/2013 | 11:34:14 PM
re: Leveraging Cloud and Big Data for Social Media Sales and Support
This is a useful tool and obviously needs more than Twitter. Negative comments show up on Facebook all the time and people have more "room" to elaborate. Hopefully, other social media networks will be added soon. I also hope that proper training is done so that negative comments are addressed in the appropriate manner and that banks teach their staff how to engage with their customers.
Byurcan
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Byurcan,
User Rank: Author
7/29/2013 | 5:08:47 PM
re: Leveraging Cloud and Big Data for Social Media Sales and Support
Shortly, social media will be the primary place FIs gather data on their customers from.
Cara Latham
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Cara Latham,
User Rank: Apprentice
7/29/2013 | 3:21:17 PM
re: Leveraging Cloud and Big Data for Social Media Sales and Support
This tool sounds like it makes managing mentions from customers -- whether good or bad -- more manageable. It must be easier to prioritize without having to set up a hashtag or keyword alert in Twitter that alerts you to mentions of your institution, and then sorting through to determine which mentions warrant a response. That In the Chat has found a way to prioritize is innovative.


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