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Issuers Will Move 70% of Credit Cards to EMV-Chip by End of 2015, Report Says
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Jonathan_Camhi
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Jonathan_Camhi,
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6/10/2014 | 7:45:55 PM
re: Issuers Will Move 70% of Credit Cards to EMV-Chip by End of 2015, Report Says
It could be a competitive advantage, as long as they get the customer education piece right. And that's definitely not a given. We keep seeing that security concerns are the number one reason that people still don't adopt mobile, even though mobile is more secure than online right now. That's just one example of how banks have failed to educate customers on security.
KBurger
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KBurger,
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6/10/2014 | 6:38:41 PM
re: Issuers Will Move 70% of Credit Cards to EMV-Chip by End of 2015, Report Says
I think with all the publicity around payments fraud, offering/incorporating EMV is going to be viewed as a competitive advantage. Issuers shouldn't view it as a burdensome compliance requirement but rather as an opportunity to differentiate and deliver on (positive) customer expectations.b


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