Comments
How Retailers Could Dominate the Mobile Payments Market
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AJRam
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AJRam,
User Rank: Apprentice
11/29/2013 | 10:42:09 AM
re: How Retailers Could Dominate the Mobile Payments Market
This makes sense for large scale retailers like a best buy or a food chain who will have the infrastructure to host and launch their own applications but not sure how much this concept will be embraced in a multi-tenancy/shared services approach which is affordable to a smaller retailer. But this can definitely result in taking loyalty as a concept and that of location based marketing/coupons to a whole different plane!
IvySchmerken
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IvySchmerken,
User Rank: Author
11/12/2013 | 11:33:16 PM
re: How Retailers Could Dominate the Mobile Payments Market
It sounds like merchant mobile apps will lead to the same proliferation as merchant branded credit cards. Many of us still carry retail-branded cards to get discounts and rewards in stores. Following this model, multiple payment apps would get unwieldy. I agree merchants apps should use one back-end payment infrastructure.
KBurger
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KBurger,
User Rank: Author
11/12/2013 | 10:03:56 PM
re: How Retailers Could Dominate the Mobile Payments Market
This makes a lot of sense to me, as merchants could also bundle offers/promotions with their wallets. On the other hand, if merchant wallets eventually take off, will there be a point where consumers don't want multiple wallets, and then look to an MCX or bank-driven wallet to be the one point of payment -- similar to using a bank-issued card rather than multiple retailer-branded cards.
Nathan Golia
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Nathan Golia,
User Rank: Author
11/12/2013 | 9:35:38 PM
re: How Retailers Could Dominate the Mobile Payments Market
I guess the question is whether or not the value for the consumer is in having a third-party financial app, or having multiple first-party apps that offer additional content and relevant perks beyond just payment. If Starbucks gives me a discount, for example, or a loyalty program, if I pay through their app, why should I use a third-party payment app?


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