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Four Steps to a Successful Tablet Banking Strategy
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Cara Latham
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Cara Latham,
User Rank: Apprentice
8/24/2013 | 6:12:37 PM
re: Four Steps to a Successful Tablet Banking Strategy
That's a good point. Tablets are capturing more and more of the market, taking a serious chunk out of laptop sales. For a quick online banking transaction, why power up a laptop when you can simply take out the tablet? And if you have a poor experience with your bank's mobile capabilities, you might even switch. It's all about convenience today, and banks should be prepared.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
8/22/2013 | 5:02:10 PM
re: Four Steps to a Successful Tablet Banking Strategy
I think banks need to start making preparations for the day when most of their retail customers will be using tablets for their online banking rather than laptops. That will be also be a challenge though since most businesses are still heavily invested in desktops and laptops. I think in the not-so-distant future most retail customers will be using tablets for online banking while most commercial business customers will still be using computers to access their commercial banking accounts. Banks will have a lot of bases to cover.
Byurcan
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Byurcan,
User Rank: Author
8/22/2013 | 2:50:28 PM
re: Four Steps to a Successful Tablet Banking Strategy
Taking advantage of the unique properties of the tablet will be key for the growth of tablet banking.
Cara Latham
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Cara Latham,
User Rank: Apprentice
8/21/2013 | 9:42:31 PM
re: Four Steps to a Successful Tablet Banking Strategy
Integration with online and mobile channels is key here, I think. Customers like to have options for logging into their accounts, and making the transition seamless will encourage more consistent usage and improve customer experience.


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