re: Four Reasons to Simplify Before You Digitize
Thanks, Kelly. Yes, what we're seeing is often a solid first attempt to improve communications and leverage new tech. However, like most communications, they evolve, change, and even become more complicated -- as do the products and services offered by companies. What's needed is a keen, ongoing focus to balance the content and the technology. It can't be a one-and-done approach. Maximizing, as you point out, is an iterative process.