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EMV Adoption in U.S. Faces Significant Hurdles
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Jonathan_Camhi
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Jonathan_Camhi,
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5/12/2014 | 8:20:13 PM
re: EMV Adoption in U.S. Faces Significant Hurdles
The one time I made an EMV chip and pin transaction in Canada I had to have the cashier walk me through what I was doing. That definitely isn't going to be realistic solution to customer education as millions of Americans have their cards replaced for the migration.
Byurcan
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Byurcan,
User Rank: Author
5/9/2014 | 4:32:20 PM
re: EMV Adoption in U.S. Faces Significant Hurdles
Yes, as Holland says, it is a totally different way of paying
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
5/8/2014 | 5:13:10 PM
re: EMV Adoption in U.S. Faces Significant Hurdles
I definitely agree that customer education is going to be a big challenge. If you put a chip and PIN card in the hands of the average consumer and told them to go buy something with it, they'd have a lot of questions for you.


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