Customer Benefits Versus Revenue Growth in Innovation
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User Rank: Author
6/30/2014 | 8:22:02 PM
re: Customer Benefits Versus Revenue Growth in Innovation
It's easy to see why most businesses would choose revenue over user experience, but I think this is changing as consumer preferences change. As customer expectations increase and their loyalty decreases, businesses will need to place user needs before revenue in order to innovate and create products that will retain current customers and attract new ones.

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