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Banks Must Think Differently About Customer Experience In A Branchless Digital Environment
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Yaldez4FSI
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Yaldez4FSI,
User Rank: Apprentice
5/7/2013 | 9:37:29 PM
re: Banks Must Think Differently About Customer Experience In A Branchless Digital Environment
Absolutely. Just refinanced my mortgage, no branch. Just opened a brokerage account for a non-profit that I am the treasurer, no branch.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
5/1/2013 | 12:05:54 PM
re: Banks Must Think Differently About Customer Experience In A Branchless Digital Environment
Complex products don't necessarily need a branch. A home mortgage, a complex product with tons of paperwork, can be opened without ever walking into a branch. Brokerage accounts can be opened without a branch.


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