re: Banks Can Save $1.5 Billion Through Adoption of Digital Channels, Study Says
Unfortunately, banking executives continue to receive mixed messages from customers. Customers rarely use the branch as banks continue to improve digital capabilities. However, customers select their bank based on having easy access to a local branch. So, the directive to a banker is: spend lots of money to build and maintain branches even though your customers will rarely visit them. In turn, as the number of overall transactions goes down in the branch, the cost per transaction creeps up.