Comments
America First Credit Union Rolls Out Location-Based Mobile Offers
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Kelly22
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Kelly22,
User Rank: Author
6/30/2014 | 7:52:38 PM
re: America First Credit Union Rolls Out Location-Based Mobile Offers
True, any service that uses geo-location will have to be opt-in. I like that this program addresses privacy concerns by also providing the option for users to enter a zip code for local offers. I think people will respond well to that.
KBurger
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KBurger,
User Rank: Strategist
6/30/2014 | 7:39:37 PM
re: America First Credit Union Rolls Out Location-Based Mobile Offers
We've been hearing about doing more with offers in banking for a long time -- and particularly around leveraging mobile and geolocation capabilities to do so -- so this initiative is an interesting step forward. This also seems to be an area where a lot of the FS-focused start-up tech firms are concentrating.
Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
6/30/2014 | 4:29:14 PM
re: America First Credit Union Rolls Out Location-Based Mobile Offers
It will be interesting to see how successful this program is for the credit union in increasing card spend with its customers and deepening its relationships. I like that it's an opt-in service. Pretty much any geo-location service is going to have to be. But this has benefit to the customer, so I think there's a strong incentive for them to opt-in.


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