By Art Gillis
Eleven blogs ago, I expressed my views about what a dumb idea it was for Citibank to spend billions on shortening the name of the bank and removing the red umbrella. What were they thinking? Do customers care about names and logos? Now Citi is executing a RIF to the tune of 17,000 employees. Do customers and employees care? I think they do. Put a banker back in the hot seat of Citi and I think you'll see a better run giant. It seems to work everywhere else in the banking business. But don't get rid of the lawyer. Just let him handle the employee class action suits.