Hot topics at Bank Systems & Technology’s recent Executive Summit in Phoenix included how to overcome barriers to customer engagement, moving from big data to the concept of “intelligent data,” identifying the next generation of online banking and how to dominate in a “post-channel” world. Along with the discussion was high-level networking and BS&T’s annual Elite 8 Awards Ceremony. Participants in this year’s event included CIOs and other senior executives from global, regional and community banks, as well as sponsor companies EMC, Mphasis, Kony, PwC and Yodlee.
October 19, 2012
Blueprint methodologies can help banks identify weak spots and strengths in their customer engagement strategies, noted Nancy Stephens, Associate Professor of Marketing at the W. P. Carey School of Business, Arizona State University.
