August 27, 2010

Sending a team of 10 synchronized swimmers in bright orange bathing suits to perform in a two-foot deep Toronto fountain is one way to challenge an audience of astonished onlookers not to crack a smile. And for ING Direct, it's also a means to promote to Canada its new online checking accounts.

From the bank's "superstarsaver" YouTube channel:

It's not every day that we launch a chequing account, so we wanted to make this announcement to Canadians in a big way. What better than a surprise synchronized swimming team performance in a public fountain? Watch as our THRiVE Chequing Synchro Team help Berczy Park visitors take back their fees...and THRiVE!