June 26, 2012
New York-based HNW, Inc., an integrated marketing and technology firm serving financial services organizations, announced today that it is launching a retail banking practice. The newest practice of the firm will focus on delivering a wide range of integrated marketing solutions primarily for retail banks and other financial institutions seeking to reach and better serve the mass affluent segment, defined as individuals with between $250,000 and $3 million of investible assets.
The launch of a the practice is a "natural complement to HNW's core expertise and existing business," the firm said. Leslie Paladin, senior vice president and managing director, will helm the Retail Banking practice. Ms. Paladin joined HNW in 2011 with more than 30 years of marketing experience. Prior to HNW, she served as a senior vice president, Citibank Mass Affluent for Citigroup and was National Marketing Director for KPMG.
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Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as ...