SINGAPORE — India's second largest private bank, Mumbai-based HDFC Bank, and its technology partner, NCR Corporation, won two awards at the 2010 Asian Banker Technology Implementation Awards for the best "Multi-channel Capability" project and the best "ATM Installation and Management Solution," beating 60 other entrants.
HDFC Bank and NCR received the Multi-Channel Capability award for the use of the NCR APTRA eMarketing solution by HDFC Bank to communicate with its customers and prospects in a seamless way across the Internet, e-mail, mobile, call center and ATM channels. HDFC Bank and NCR were also given the best ATM Installation and Management Solution award for HDFC Bank's use of the NCR APTRA eMarketing solution to improve customer service, reduce ATM transaction times and operating costs, and establish new revenue channels through its ATM network.
Results of HDFC Bank's campaigns using NCR APTRA eMarketing indicated the targeted marketing campaign and cross selling of financial products recorded significant gains, to a response rate of 70 percent and conversion rate of 20 percent. In addition, important cost savings were realized through use of ATM and e-mail channels for regular customer communications. Based on an estimated volume of 100,000 messages per month, the bank saves nearly $50,000 each month in paper mailing charges.
"With NCR APTRA eMarketing, HDFC Bank customers are now receive a personalized experience at their channel of choice. By personalizing their ATM transactions with their language preferences, fast cash amount, favorite transaction and receipt options, customers are experienced a 40 percent faster transactions at the ATM. The multi-vendor and cross channel capability of the software helped reduce cost and improve operational efficiency" said Rajeeb Chatterjee, senior vice president of ATM, Net and Mobile Banking at HDFC Bank. "We are delighted to receive The Asian Banker Technology Implementation Award, recognising our work backed by NCR's technology to build market share and create competitive advantage."
"NCR's constant endeavor is to assist our partners, helping them make their customers' banking experience more convenient and efficient, and enable partners like HDFC Bank improve their bottom lines." said David Miller, NCR vice president for South Asia Pacific. "NCR thanks the Asian Banker Technology Implementation Awards for honoring us for our work with HDFC bank."