Chicago-based Harris Private Bank, a subsidiary of Bank of Montreal, has turned to YouTube as an avenue to help baby boomers understand the topic of elder care planning.
Announced today, the channel already features several videos hosted by experts in the field of elder care. The bank hopes to reach the nation's population of some 76 million adults born between the end of World War II and the mid 1960s. Click below to watch the introduction to the series.
"I have repeatedly seen family members making decisions in extremely stressful situations after an initial health crisis erupts, with little understanding of the resources available to help them with the health, financial and legal planning they will have to address," said Debbie Korompilas, Senior Vice President, Head of Trust & Estate Settlement Services, Harris Private Bank. "Our goal in launching this channel is to help baby boomers understand it's never too late to plan, but it's also never too early."
The channel is part of Harris enCircle, a Harris Private Bank service targeted toward the baby boomer demographic.
"Harris enCircle is an innovative, comprehensive service designed to assist clients seeking elder care solutions and is a logical extension of our commitment to serving as a trusted financial advisor," said Terry Jenkins, President and CEO, Harris Private Bank. "Bringing the experts and information to a broader online audience is both timely and practical for boomers trying to navigate the information they need to develop their family plan."
According to Compete.com, YouTube currently gets more than 100 million visitors per month.