A Customer Focus: Thomas Kunz, SVP, Director of Payments and E-Business, PNC Bank (Pittsburgh)
We've had several priorities over the past year. First, we continue to deal with financial regulatory reform and to find the best ways to make our bank brand relevant for all of our customers while becoming more customer-centric. Another area of focus for us has been continuing to build upon the success we've had with Virtual Wallet, PNC's Generation Y-targeted mobile banking tool. We're also always looking for new and better ways to exploit the social and mobile Internet.
Over the past year, we've focused on bringing together PNC and National City. We just completed the integration with National City this past June. We're combining the National City and PNC business models and bringing the PNC brand to a much larger footprint.