Participants in BS&T's 2011 Executive Summit addressed the operational, regulatory, service and marketing implications of banking's new business models and delivery channels.
December 15, 2011
Jim Gifas (right) spoke about the recent implementation of a corporate mobile banking solution at RBS that allows businesses' CFOs to transfer funds and perform other transactions from a mobile device. The bank partnered with Sybase to put the solution, called accessMOBILE, in place.
"Mobile banking has strengthened the stickiness of our relationship with corporate customers by making banking easier for them," Gifas said of the solution. It is "changing the way our [corporate] customers can do business."
