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Bryan Yurcan and Jonathan Camhi
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Banking in the Cloud: Four Hot Initiatives

Banks are overcoming their concerns about security and control to take advantage of the business benefits of running core applications in the cloud.

Cloud computing services are on the rise across the business landscape. The promise of low-cost, easily scalable solutions and improved operational efficiency has attracted big and small business interests alike. According to Gartner, the public cloud services market is forecast to grow 18.5% in 2013 to total $131 billion worldwide, up from $111 billion in 2012. Meanwhile, IDC estimates that by 2020, nearly 40% of the information in the digital universe will be in the cloud in some capacity.

Gareth Lodge, Senior analyst, Celent
Gareth Lodge, Senior analyst, Celent
However, financial services firms have been more cautious than other industries about adopting cloud services, with fears about data security and regulatory concerns top of mind. Still, it’s becoming increasingly clear that the cloud offers many advantages for banks, and here Bank Systems & Technology examines four ways banks are taking advantage of the cloud’s benefits.

Payments: Why They’re Already In The Cloud

As banks tentatively look to move more functions to hosted environments, perhaps one of the most natural to bring to the cloud is payments. After all, notes Celent senior analyst Gareth Lodge, banks are already doing some payments processing in the cloud, even if they don’t realize it. Lodge says several vendors already offer services run virtually that involve payments, such as hosted online banking and card processing, to which many banks already subscribe.

“We talk to banks and often hear them say, ‘We will never, ever use the cloud,’ and I tell them, ’You already are,’ ” he explains. “It’s more a lack of understanding of what the cloud actually is.”

However, Lodge acknowledges that there’s a big difference between doing some things in the cloud and performing all payments processing virtually. Part of the reason banks are hesitant to pursue cloud-based payments — and cloud services in general — is because the legacy architecture present in most institutions “makes it difficult to do,” he says. Regulatory and security concerns, and the generally risk-averse nature of financial services, also play a role.

But while it would be a bold leap, Lodge says there are many incentives for a bank to wholeheartedly embrace payments in the cloud. First, there’s a significant cost-savings aspect, he says, adding that about one-third of bank IT spend is on payments. Pointing to one channel, he adds, ”the ACH network has really not changed for decades, and banks are all looking to see how they can make changes in that cost base.” Further, Lodge says processing payments in the cloud would allow banks to conduct real-time analysis of customer payments, which would be a “game changer.”

“Real-time payments analytics can really influence and change a bank’s interaction with their customer,” he says. “But that requires single-message [processing], not batch, and high levels of availability — all things current bank systems, however good they are, weren’t designed to do in the first place.”

Preventing Disintermediation

Another reason for banks to embrace cloud payments is to stave off the threat of disintermediation. Payments is perhaps the one area where a startup tech outfit can jump in and compete with banks right away. And they can often do payments better, says Mike Laven, CEO of cloud-based payments processing company The Currency Cloud.

“In a noncloud world, payments is owned by the bank or one or two vendors,” he says. “In a cloud world, you can have many different firms and disaggregation of the value chain. Similar to what’s happened in music and other industries, specialized vendors can take individual pieces of the supply chain and optimize it, and because those services are all hosted remotely, they can do them in ways superior [to how it was handled] in the past.”

Laven says that while it’s highly unlikely banks will ever be cut entirely out of the payments picture, they can be marginalized in the process and risk losing major revenue. “Ultimately funds flow into and out of bank accounts, and you need banks for certain things, like having reserve currencies, but there are other, more consumer-facing things that big banks can’t do as good a job of and can’t be as nimble and flexible,” he says. “Banks own the rails the financial system runs on, but the trains, cars and the food served on them can be run by smaller companies.”

But Celent’s Lodge believes banks eventually will adopt cloud-based payments, and cloud systems in general, industry-wide eventually because of the great promise of cost savings, efficiency and agility. He doesn’t venture a guess, however, as to when that will happen, given the notoriously cautious nature of financial services.

“As we’re seeing even more and more cloud-based core systems solutions being offered, it’s only a matter of time,” Lodge adds. “But banks are typically the last adopters of new technology.” – Bryan Yurcan

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PK HUnter
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PK HUnter,
User Rank: Apprentice
1/22/2014 | 6:45:07 AM
re: Banking in the Cloud: Four Hot Initiatives
Tiring to read this wordy, ill-informed articles. "Cloud" is nothing more than massive reams of hosting. Given banking regulations and the stringent need for privacy and ownership, this will mean "private clouds". When the price and offering of these services warrants attention as opposed to data centres, which should be anytime after the boring tirade of buzzwords stops, banks will of course consider them. Until then...yawn, wake me up when there's a real report.
JuanL330
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JuanL330,
User Rank: Apprentice
11/7/2013 | 8:13:19 PM
re: Banking in the Cloud: Four Hot Initiatives
As long as regulations allow the use of Cloud as platform or repository place for data, this is a real choice for reducing IT infrastructure expenses. There are different problems from country to country, mainly related to regulations. Speaking of Banks, some services such as Payments, Credit Origination and related process, Internet Banking, Marketing Campaings, Product-¦s simulators, etc. could be already in the cloud and keeping their old legacy systems at home as long as they move to modern ones.
Cloud can help to reduce costs and other things still hidden from bankers.
Nathan Golia
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Nathan Golia,
User Rank: Apprentice
11/5/2013 | 8:37:20 PM
re: Banking in the Cloud: Four Hot Initiatives
Payments, payments, payments! My wife has a small business and there's so many companies trying to get a foothold in the transaction area. Cloud provides a new point of entry for them to explore.
Byurcan
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Byurcan,
User Rank: Strategist
11/4/2013 | 3:21:08 PM
re: Banking in the Cloud: Four Hot Initiatives
Yes, the PaaS market overall is still only a small part of the overall cloud services market, so it will definitely take a while to gain widespread use in financial services, but PaaS services do offer some compelling uses.
Zarna Patel
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Zarna Patel,
User Rank: Apprentice
11/4/2013 | 2:58:39 PM
re: Banking in the Cloud: Four Hot Initiatives
I can see Paas catching on. Maybe not in the near-future, especially since Nancy mentioned tech companies are talking about it more than the banks, but they're going to have to in order to compete.
Byurcan
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Byurcan,
User Rank: Strategist
11/4/2013 | 1:20:28 PM
re: Banking in the Cloud: Four Hot Initiatives
Seems like there's a recurring theme here, of the banking industry maybe being a bit more cautious dipping their tow in cloud than other industries. Obviously, caution is somewhat necessary, especially when dealing with people's financial information, and navigating changing regulatory waters, but it will be interesting to see if banks pursue cloud services at a greater rate in 2014.
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