In an effort to simplify things, Fair Isaac Corp. (Minneapolis), the provider of analytics and decision management technology, is re-branding itself as FICO.
Although the company will retain its legal name of Fair Isaac and its NYSE ticker symbol of FIC, effective immediately, the company logo, website and all other company materials will reflect its new identity as FICO.
"The use of the name FICO is a simplification of the company's identity, not a change in strategy," said Mark Greene, FICO CEO, in a statement. "Our commitment remains strong as ever to our clients' businesses. We will continue to offer the full breadth of analytics and decision management products and services they need, and to operate in the geographic areas of the world that matter most to them."