Online banking hardly is an emerging channel. Online is now the No. 1 way customers choose to interact with their banks. Even the majority of consumers 55 years of age or older say they prefer to bank online.
But building the profitable and long-lasting customer relationships that e-banking promises can be a challenge, and it requires a long-term commitment from banks. Bank Systems & Technology's December digital issue explores the technologies and strategies that banks are employing to build out their online and mobile banking offerings and provides tips to help financial institutions meet consumers' evolving expectations for e-banking.
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IN THIS ISSUE:
THE PATH TO E-BANKING SUCCESS: E-banking can provide banks with engaged and profitable customers. But there are many obstacles to overcome on the way to achieving those benefits. BS&T shows you three keys to successfully navigating consumers' demands for anytime, anywhere banking:
Roll Out the Welcome Mat. Helping consumers open an account online requires strong attention to detail and, sometimes, a human touch.
Offer a Financial Road Map. Personal financial management tools are a win-win for banks and their customers.
Provide Peace of Mind. Providing customers with convenience while maintaining strict security for online banking requires a delicate balance.
Inside Citi's E-Banking Strategy
3 Tips for Optimizing the Mobile Chanel
Measuring Online Performance to Meet Customer Expectations