Lubbock-Texas-based Vista Bank announced it has adopted the BuzzPoints social rewards program from BuzzBanking.
The BuzzPpoints program was designed to use big data techniques to develop and provide products that enable regional and local banks and credit unions to target consumers through social engagement and rewards programs
Vista Bank said it will use the program to increase interaction with customers and participating area merchants. Customers who shop with local BuzzPoints merchants earn reward points and when they share that experience with their online friends, they earn additional points that can be redeemed for gift cards
"Vista Bank has a 100-year commitment to providing outstanding banking services to our clients,” said John Steinmetz, market president at Vista Bank, in a statement. "BuzzPoints will further that reputation by enabling our clients to use the latest social media tools and rewards programs to enhance their banking experience."
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio