Data & Analytics

11:26 AM
Connect Directly
Facebook
Twitter
Google+
RSS
E-Mail
50%
50%

Visa Enhances POS Offers Program

The card scheme is enhancing its Visa Offers rewards program to include customizable content and real-time offers.

Visa today announced it is enhancing its Visa Offers rewards program to include customizable content and real-time offers.

Visa Offers, which allows Visa issuers, acquirers and merchants of to deliver targeted rewards to Visa cardholders, will now feature customizable offer content tailored to individual customers, such as a clothing retailer delivering a personalized text message or email to customers who have opted in to the program while they are shopping nearby.

The platform also provides retailers and issuers data insights and analytics to measure the point-of-sale redemption rate, real-time messaging capabilities, and the ability to provide Visa-specific as well as third-party offer programs to help drive incremental purchases.

“Smarter commerce means having the right offer, delivered to the right customer at the right time,” said Jim McCarthy, global head of Products, Visa, in a statement. “Visa’s new real-time point-of-sale redemption platform is a great example of Visa’s ability to apply its processing and technology expertise to simplify the use of offers and discounts, bringing benefits to merchants, acquirers, issuers and consumers. This enhancement to Visa’s processing platform is emblematic of our strategy to facilitate our clients differentiating benefits for their customers at the point-of-sale.”

[See Also: Real-Time Payments Offers Opportunity To Build Customer Loyalty]

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
Jonathan_Camhi
50%
50%
Jonathan_Camhi,
User Rank: Author
5/14/2013 | 7:19:43 PM
re: Visa Enhances POS Offers Program
I think it will be interesting to see how some of these real-time offers programs work out. I can see them being an important part of a successful mobile payments solution, integrating offers and payments. But I don't know how successful a stand-alone real-time offers program would be.
Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology - August 2014
Modern core systems are emerging as the foundations of effective channel integration and customer engagement initiatives.
Slideshows
Video
Bank Systems & Technology Radio
Archived Audio Interviews
New IT Models for New Financial Services Challenges