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Bryan Yurcan
Bryan Yurcan
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USAA, Credit Unions Rule the Customer Experience Roost

Overall, the banking industry has improved in customer experience, according to the annual Temkin Experience Ratings.
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2. Big Movers

Both Regions and Citibank saw their customer experience ratings improve dramatically over the past year. Regions improved 10 percentage points from 2012, while Citi saw a jump of 15 percentage points, which represented the largest improvement by any company across all industries, according to Temkin.

 

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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Nathan Golia
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Nathan Golia,
User Rank: Author
4/10/2013 | 12:35:49 PM
re: USAA, Credit Unions Rule the Customer Experience Roost
As in insurance, it seems niche and smaller players benefit from a position of more customer intimacy when it comes to these rankings.
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