Data & Analytics

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One Question For: Louis Barton, Frost Bank

How is your institution using data warehousing technologies to improve customer relationships?

Frost Bank entered the world of data warehousing in the late 1990s and utilizes the NCR Teradata system. The data warehouse is used to ensure that the bank can provide the highest level of service and improve relationships. The warehouse makes possible an enterprise view of the customer that provides bankers with the right information at the right time to help them understand customer behavior and make adjustments to products, pricing and service delivery when appropriate.

Though the data warehouse contains customer demographics, account detail and contact information, the objective of the system was not to just improve internal processes, but also to make it easier for the customer to do business with the bank. The data repository is also used to help make adjustments to the business strategy, which results in improved customer relations. The entire company is committed to the customer. Add to that commitment the best technology and the best information, and you have a recipe for continuous improvement in customer satisfaction and relationships.

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