How Bank Customers Are Changing the Game for BanksAn Ernst & Young Survey of nearly 30,000 bank customers found they switch banks more, and expect to be rewarded for their loyalty.
3 of 4
Change Is a Comin'
Worldwide, the proportion of customers planning to change banks has increased from 7% to 12% since 2011. Banking customers generally demonstrate increased sensitivity to high fees or rates on deposits, and that is the primary reason that most switch their primary banks, said Ernst & Young.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio
3 of 4