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Bryan Yurcan
Bryan Yurcan
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How Bank Customers Are Changing the Game for Banks

An Ernst & Young Survey of nearly 30,000 bank customers found they switch banks more, and expect to be rewarded for their loyalty.
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Change Is a Comin'

Worldwide, the proportion of customers planning to change banks has increased from 7% to 12% since 2011. Banking customers generally demonstrate increased sensitivity to high fees or rates on deposits, and that is the primary reason that most switch their primary banks, said Ernst & Young.

 

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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