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Bryan Yurcan
Bryan Yurcan
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How Bank Customers Are Changing the Game for Banks

An Ernst & Young Survey of nearly 30,000 bank customers found they switch banks more, and expect to be rewarded for their loyalty.
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Divided Loyalty

Banking customers in more mature economies, such as the U.S. and Latin America, tend to bank with more than one bank, primarily to ensure that they receive the best products and services at the most attractive prices, the E&Y study found.

 

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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