McLean, Vir.-based Capital One Bank today launched a new interactive website aimed at providing consumers tips and strategies to help save money.
The public-facing site, EndangeredSavers.com, features a quiz, advice, statistics, videos and several sweepstakes. Capital One says it is a way to encourage responsible savings in a way that resonates with people of various age groups.
"Saving can sometimes seem a bit daunting, particularly in a challenging economy when, for many people, every dollar counts," said personal finance expert Lynnette Khalfani-Cox, who is a contributor to the site and author of the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. "But, saving is an important part of money management and really isn't as hard as many might think. The Endangered Savers Web site is a great starting point. The site is easy-to-use, helps people think about their spending and saving habits in an engaging way, and even encourages them to educate others."