American Express Tops FI Social Media Report
Research from Corporate Insight also indicates that financial services firms prefer Twitter to Facebook.
With social media become an increasingly significant means by which banks communicate with their customers and gauge consumer sentiment, some financial institutions are making smarter and more productive use of this complex channel. The keys to success are audience, content and, most importantly, engagement, according to Corporate Insight.
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Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, members of UBM TechWeb's InformationWeek Financial Services. She assumed leadership of Bank Systems & Technology in 2003 and of Insurance & Technology in 1991. In addition to ... View Full Bio