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Analyze This: Connecting The Dots

Large companies depend on real-time analytics software not only for CRM, but also to assess performance against competitors and the market.

Large companies depend on real-time analytics software not only for customer relationship management, but also to assess performance against competitors and the market.

The larger the organization, the more complex the task of assembling data for analytical purposes.

For Deutsche Bank, the primary challenge was aggregating information across its far-flung general ledger and customer relationship management (CRM) systems, and making that information available to multiple users in real-time.

"Deutsche Bank's business is about information," according to Michelle Schwabe, chief operating officer at Deutsche Bank, Europe. "We wanted to aggregate not just financial information, but also market data feeds and customer information to gain a unified perspective of our global business measurements and performance in real-time."

Deutsche Bank selected Alphablox, a Mountain View, Calif.-based provider of analytics software, to link its customer relationship management, financial planning systems and data sources for improved predictability and performance.

INTEGRATED VIEW
Deutsche Bank is using Alphablox's analytic infrastructure to drive and sustain profitability across multiple business lines and departments.

Alphablox's Web-based infrastructure software for analytics integrates with business processes and transactional applications, enabling companies to analyze and act on profitable opportunities as they occur.

By fusing customer relationship management and P&L data together, Alphablox analytics allows Deutsche Bank to view and assess relationships between clients, products and geographical regions, enabling senior managers to improve client relationships.

Alphablox also facilitates the seamless integration of multiple data sources and business processes to measure overall performance from one unified source.

Alphablox's standards-based integration with leading application servers like BEA WebLogic and IBM Websphere enables Deutsche Bank to deploy predictive and proactive information analysis across the entire organization versus restricting the analysis to departmental use.

"Historically, analysis has not been integrated with multiple business processes and critical decisions have been made based on after-the-fact information," said Polly Sumner, president and chief executive officer at Alphablox.

"Deutsche Bank is leveraging the full potential of Alphablox by having it serve as an analytic infrastructure to power cross-functional linkages between multiple business processes and data sources at the company's core," Sumner added.

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