Data & Analytics

12:28 PM
Jonathan Camhi
Jonathan Camhi
Slideshows
Connect Directly
Facebook
Twitter
Google+
RSS
E-Mail
50%
50%

5 Banks Leading the Way in Gamification

While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
Previous
6 of 6
Next


Commonwealth Bank of Australia Investorville

Commonwealth Bank of Australia's Investorville simulates the ins and outs of owning a property. The game allows the bank's customers to simulate buying and owning a property. "It takes you through the life cycle of an investment property. You have to go through renovations and it can explain to first-time home buyers the consequences of their financial decisions," Gartner's Cohen says of the game. Players have to pay property taxes and go through different simulations on the impact of different types of mortgages and loans for their new hypothetical property. The game impresses on customers what it means to manage a property and how to navigate the potential pitfalls it involves, the study says.

[Can the Gamification of Training take Banking to the Next Level?]

 

Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio

Previous
6 of 6
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
AnthODonnell
50%
50%
AnthODonnell,
User Rank: Apprentice
2/15/2013 | 5:21:57 PM
re: 5 Banks Leading the Way in Gamification
Gamification has an exciting role to play not just in teaching lessons but in making important transactional activities engaging.-
Cara Latham
50%
50%
Cara Latham,
User Rank: Apprentice
2/8/2013 | 9:22:02 PM
re: 5 Banks Leading the Way in Gamification
I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-
Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology - August 2014
Modern core systems are emerging as the foundations of effective channel integration and customer engagement initiatives.
Slideshows
Video