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Jonathan Camhi
Jonathan Camhi
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5 Banks Leading the Way in Gamification

While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
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CIMB Malaysia Youth Savers

CIMB Malaysia has also tried to attract younger customers by using games to teach financial literacy to youth. The bank has developed a number of online games to designed to engage children including a fake online stock exchange and CIMB Youth Savers, a financial literacy tool for children. Cohen notes in the Gartner study that children are a particularly important demographic for the Malaysian bank because 28% of the country's population is 15 years old or younger. The game's players earn points for reading articles about financial literacy for youth and can play out different life scenarios on a Facebook app, called Fast Forward, to see how specific life events will impact their finances.

 

Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio

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AnthODonnell
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AnthODonnell,
User Rank: Apprentice
2/15/2013 | 5:21:57 PM
re: 5 Banks Leading the Way in Gamification
Gamification has an exciting role to play not just in teaching lessons but in making important transactional activities engaging.-á
Cara Latham
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Cara Latham,
User Rank: Apprentice
2/8/2013 | 9:22:02 PM
re: 5 Banks Leading the Way in Gamification
I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-á
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