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Jonathan Camhi
Jonathan Camhi
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5 Banks Leading the Way in Gamification

While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
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Citi Singapore Clear Platinum Card Facebook Game

Citi Singapore has been using a social media game to increase use of its Citibank Clear Platinum Card and build a social media community among its card holders. Customers earn points by checking in to the Facebook game and by using their card. Points earned from check-ins and card usage are posted on the site so players can compete with each other to earn prizes with their points. Gartner analyst Stessa Cohen, the report's author, advises banks to link their game to the increased of a product or service to create a clear measure of the game's benefit to the bank. "Getting people to participate in a game is one thing, but getting people to use products and services is an easy way to measure success," Cohen says.

 

Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio

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AnthODonnell
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AnthODonnell,
User Rank: Apprentice
2/15/2013 | 5:21:57 PM
re: 5 Banks Leading the Way in Gamification
Gamification has an exciting role to play not just in teaching lessons but in making important transactional activities engaging.-
Cara Latham
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Cara Latham,
User Rank: Apprentice
2/8/2013 | 9:22:02 PM
re: 5 Banks Leading the Way in Gamification
I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-
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