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Jonathan Camhi
Jonathan Camhi
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5 Banks Leading the Way in Gamification

While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
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Earlier this week Bank Systems & Technology ran a feature detailing some of the some of the ins and outs of gamification in banking. As we noted in the story, non-U.S. banks are blazing the trails in banking gamification while U.S. banks have lingered behind. There are several reasons that U.S. banks may be moving slowly on this trend, but banks that are interested in the concept of gamification would do well to look at how institutions in other countries are using gaming. A study released in December 2012 by analyst firm Gartner detailed several examples of how banks overseas are deploying games in their digital channels to improve customer experience and educate customers about the products and services they offer. Here are snapshots of some of the banks cited in the study with highlights of how they are leveraging gamification.

 

Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio

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AnthODonnell
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AnthODonnell,
User Rank: Apprentice
2/15/2013 | 5:21:57 PM
re: 5 Banks Leading the Way in Gamification
Gamification has an exciting role to play not just in teaching lessons but in making important transactional activities engaging.-
Cara Latham
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Cara Latham,
User Rank: Apprentice
2/8/2013 | 9:22:02 PM
re: 5 Banks Leading the Way in Gamification
I always found it to be effective when a particular company or business taught a lesson and offered a valuable service to customers -- instead of just pushing a product. The CIMB Malaysia Youth Savers program looks like it offers a good value to younger consumers, who, while learning valuable tips about managing their finances, may also develop a brand allegiance by becoming familiar with this game. Seems to be an effective strategy.-
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