Now, more than ever, customer knowledge provides the path to profitable organic growth in retail banking. The key to creating a sustainable competitive advantage lies in a bank's ability to harness critical customer insights, which only that bank has about the customer, and then to act on that knowledge in ways that create intimacy with the customers who matter most.

SAS will team up with executives from cutting-edge banks to discuss key findings from a new SAS/PRG banking survey and resulting white paper: Getting it Right: Turning Customer Value into Competitive Advantage in Retail Banking, and the critical role that customer knowledge plays in differentiating your bank from the competition -the key to profitable organic growth. Thought leaders will present ideas and best-practices, followed by a roundtable discussion on the following topics:

• Customer metrics - Current Value, Long-Term Value (LTV) and potential.
• Incorporating "customer needs" into segmentation & targeting.
• Managing marketing, sales and service around customer value.
• Distributing customer intelligence to all customer touch-points for action.
• Organizational alignment around customer value (KPI's & incentives).
• Creating a learning organism for continuous improvement.

Who Should Attend? This forum is an invitation-only event for decision makers and influencers with line-of-business, management and technology purchasing/recommending responsibilities at Retail/Commercial Banks including: CEO, President, Chief Marketing Officer, Chief Operating Officer, Chief Financial Officer, Chief Information Officer, Chief Technology Officer, EVP, SVP, VP, Director, Officer, IS/IT Management, Corporate/Senior Business Management, Line-of-Business Management (e-banking, retail, branch, wealth management/private banking, payments/cards, sales/marketing/distribution, call/contact center, customer service/support, etc.).

THIS EVENT IS COMPLIMENTARY
Please Note: This event is open to bank executives only. Each applicant will be reviewed and qualified registrants will be forwarded a confirmation notice, which is needed to enter the event.

Complimentary Executive Forum
Turning Customer Value into Competitive Advantage in Retail Banking
Wednesday, July 26, 2006, 8:00 am - 12:00 pm
Reuters Conference Center, New York City


Registration closed

If you have questions about registration, please contact Jenna Wheeler, Events Marketing Manager, at 212-600-3342 or jwheeler@cmp.com

Katherine Burger (view bio) Editorial Director Bank Systems & Technology Katherine Burger is Editorial Director of Bank Systems & Technology, member of the InformationWeek Media Network (part of CMP Media). She has led Insurance & Technology since 1991, and assumed leadership of Bank Systems & Technology in 2003. At Insurance & Technology, in addition to directing the editorial strategy, Kathy has been directly involved in the development of new products, supplements and publications on topics including standards, e-commerce, budgets/ROI, globalization, security, convergence, CRM, standards, privacy, outsourcing, health insurance, and financial management. She also oversees Insurance & Technology News, I&T's e-mail newsletter, and I&T's Web site (www.insurancetech.com). Kathy is a frequent speaker/participant at industry/association/sponsored conferences and events, including IASA, ACORD, ACLI, IVANS and Insurance Services Office (ISO). She is a member of the IASA Interpreter Steering Committee.

Stessa B. Cohen (view bio) Research Director, Banking Industry Advisory Services Gartner Stessa Cohen is a research director in Gartner, where she is part of the Banking Industry Advisory Service. Her areas of expertise are in front office banking technologies and trends: multichannel integration, application architecture, online banking, branch automation, teller and sales and service technologies, and Business Process Management for retail delivery. She also has extensive expertise in Check 21, check processing, paper-based payments and transaction processing. She has a background in technology analysis, IT outsourcing and management, disaster recovery planning, back office process and workflow analysis, automation and optimization; information design and software development. Prior to joining Gartner, Ms. Cohen was a vice president for technology in a payment processing services provider, where she managed IT services, technology implementation projects and new technology analysis and acquisition. As an assistant vice president at a regional retail bank, she created and managed disaster recovery plans, analyzed emerging technologies for the bank's Internet banking strategy, presented new technologies to senior bank executives and analyzed payment processing technologies and business operations and workflow for its payment processing subsidiary.

Jeff Gilleland (view bio) Global Strategist, Customer Intelligence SAS Jeff Gilleland has over 25 years of experience in building profitable customer franchises for Fortune 500 companies. He has held senior marketing positions within the consumer-packaged-goods and financial services industries. Before joining SAS in 2002, Gilleland was responsible for leading the development of legacy Wachovia's CRM strategy, which is regarded as a "best practice" in the financial services industry. Prior to Wachovia, Gilleland held executive marketing positions at RJR/Nabisco and Kayser-Roth Corporation, where he was responsible for building growth strategies based on customer knowledge for some of the largest consumer brands in the world. Applying his experience in "1-to-1" and "classical" marketing, he offers an informed view on how to build organizational capabilities that enable knowledge-based strategies to increase customer affinity and profitability.

Michael C. Lengel, III (view bio) Partner Blue Horizon As a founding partner of Blue Horizon, Michael has 20 years of experience consulting to some of the world's finest management teams on pivotal issues of customer strategy development, marketing, business development and organization design. He has advised clients in a diverse set of vertical markets, including financial services, healthcare, consumer, retail, hospitality, transportation, and industrial sectors. Before starting Blue Horizon, Michael was a partner with Peppers and Rogers Group where he led the financial services and customer strategy centers of excellence. Before joining Peppers & Rogers Group, Michael was an officer level consultant with Monitor Group, a premier strategy firm founded by Michael Porter and best known for thought leadership in market strategy development. He was responsible for generating new business in retail, services and utilities sectors, directing major client engagements, and creating innovative intellectual capital for the firm. Michael holds a BS in Industrial Engineering from Stanford University and an MBA from the Amos Tuck School at Dartmouth College.

Rich Martino (view bio) Senior Vice President, Market Information and Research U.S. Bank Rich Martino has been with U.S. Bank for ten years in both product management and marketing support roles. He has been instrumental in the development and implementation of the bank's pioneering Relationship Management System, and is currently spearheading the development of the system's next generation platform. Martino came to U.S. Bank from Bank of America where he served in a variety of marketing management roles and, with Grey Advertising, earned an Effie Award for the introduction of a core consumer-banking product. In all, he has 27 years of experience in financial services marketing, including serving as marketing director for a community bank in Northern California and in product management with Wells Fargo Bank.

Will Wittkopf (view bio) Director, Decision Sciences Consulting Peppers & Rogers Group Will is responsible for new business development within Carlson Marketing Group's Decision Science Consulting Practice. In this role he helps craft measurement and analysis proposals for clients including strategies for marketing research, statistical analysis, segmentation, predictive modeling, econometric forecasting, risk analysis and optimization Ñ with a particular focus on helping clients estimate the return on their marketing investments. Will is also extensively involved in client projects involving research, analysis, experimental design, and program measurement. He has consulted on work for clients in industries such as direct marketing, retail, food services, automotive, high-tech manufacturing, and many others. The projects have run the gamut from program measurement and estimating return on marketing investment - to data mining and statistical modeling to understand and predict customer behavior. Will earned his B.A. in Communication from St. Norbert College (Wisconsin) and his M.A. in Organizational and Small Group Communication from the University of Minnesota. Will also completed all coursework and exams for a Ph.D. in Organizational Communication from the University of Minnesota (ABD).

Forum Location:

The Reuters Conference Center
Three Times Square (Broadway @ 43rd)
30th Floor

This Complimentary forum is being held in The Carnegie Hall Room of The Reuters Conference Center. This state of the art facility is easily accessible by public transportation.

For more information on bus, subway and rail stops at/near to Times Square visit: http://www.mta.nyc.ny.us/index.html

For additional information, please contact Ellen Severino/3XSQ Conference Manager at: 646-223-4591

Forum Details:

Event Registration will open at 8:00 am in the Main lobby of The Reuters Building.

Breakfast and Forum will be held from 9:00 am - 12:00 pm in The Carnegie Hall Room, 30th floor. Forum will begin promptly at 9:00 am.

If you have any special needs or would like further assistance, contact Jenna Wheeler, Events Marketing Manager, at 212-600-3342 or jwheeler@cmp.com

Bank Systems & Technology provides senior level bankers with real world coverage of solutions for the technology challenges in the industry. Our focus is on the strategic and tactical uses of technology and how the reader can use these technologies to gain competitive advantage and maximize return on investment. Bank Systems & Technology presents information in a readable, case study format and compliments it with interviews from industry leaders and our own expert commentary.
www.banktech.com





SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites in 110 countries - including more than 2,000 financial services companies - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. With 393 offices in 51 countries, SAS has 10,000 employees working to help customers derive real intelligence from massive amounts of data. By incorporating rigorous hands-on testing and continuous customer involvement, we've designed award-winning solutions to handle the challenges specifically associated with the banking industry. As a result, our banking solutions are proven to enhance management of strategy, risk, customers and channels, providing a significant competitive advantage. For three decades, SAS has been giving banking customers around the world The Power to Know®.
www.sas.com





Peppers & Rogers Group is the 1to1® Strategy division of Carlson Marketing dedicated to helping its clients improve business performance by acquiring, retaining and growing profitable customers. As products become commodities and globalization picks up speed, customers have become the scarcest resource in business. They hold the keys to higher profit today and stronger enterprise value tomorrow. We help clients achieve these goals by building the right relationships with the right customers over the right channels. www.1to1.com

8:00 - 9:00 am Registration/Continental Breakfast 9:00 - 9:15 am Introduction/Welcome   Katherine Burger, Editorial Director, Bank Systems & Technology 9:15 - 9:45 am Featured Analyst Perspective: Breakthrough Relationship - Building Strategies   Stessa B. Cohen , Research Director, Banking Industry Advisory Services, Gartner To access this presentation, click here.   Banks have been struggling to attract and retain loyal customers, due largely to the fact that their core competencies in operations, product innovation and customer service often are not well aligned with resources and brand strategies. Banks recognize that their existing channel strategies are not producing the necessary results, but what is the right approach to delivery value and profits? It's all about leveraging dynamic relationships and "mutually managed" customer experiences. Find out what's next: for banking in terms of strategies that will drive real value for the customer and the provider. Disruptive product and pricing configurations Customer empowerment 9:45 - 10:15 am Measuring Customer Value in Retail Banking   Jeff Gilleland, Global Strategist, Customer Intelligence, SAS Michael Lengel, Principal, Blue Horizon Will Wittkopf, Director, Decision Sciences Consulting, Peppers & Rogers Group To access this presentation, click here.   Gain an insider's perspective on what is really happening in retail banking in terms of calculating customer value (current, long-term value, and potential) and who's doing what to leverage these essential metrics. Research from SAS and Peppers & Rogers Group offers exclusive insights into obstacles and best practices (the research was based on in-depth interviews of 48 executives from 18 banks). You can't afford to miss this report. 10:15 - 10:45 am Banker Perspectives - Tapping into Customer Lifetime Value   Rich Martino, Senior Vice President, Market Information and Research, U.S. Bank To access this presentation, click here.   Customer value is not just a concept. A growing number of visionary retail banks are incorporating customer value metrics into building growth strategies across multiple products. Hear how U. S. Bank is making tremendous progress in building customer-centric growth strategies within organizational structures that are product-centric. Discussion will include: cultural, organizational, and technological changes required to succeed. 10:45 - 11:30 am Panel Discussion: Enabling Customer-Centric Growth   Rich Martino, Senior Vice President, Market Information and Research, U.S. Bank Michael Lengel, Principal, Blue Horizon Will Wittkopf, Director, Decision Sciences Consulting, Peppers & Rogers Group Jeff Gilleland, Global Strategist, Customer Intelligence, SAS Featuring Stessa B. Cohen, Research Director, Banking Industry Advisory Services, Gartner   As retail banks focus on leveraging customer knowledge to create meaningful differentiation to high-opportunity customers as the means to driving organic growth, there are many challenges. Our expert panel analyzes the best practices and identifies opportunities for the future. The discussion will focus on: Discussion of customer information requirements (e.g., value, needs, behaviors). Customer segmentation strategies & customer portfolio management. Customer growth strategies (customer "treatment tracks," product bundling & pricing, behavior migration). Customer engagement (out-bound campaigns, in-bound service rules, "behavior triggers"). How to analyze results (create a learning organization). Technology requirements. Organizational & cultural changes. 11:30 am- 12:00 pm Closing Remarks   Katherine Burger, Editorial Director, Bank Systems & Technology

8:30 - 9:00 am Registration/Continental Breakfast 9:00 - 9:15 Introduction/Welcome Katherine Burger, Editorial Director, Bank Systems & Technology 9:15 - 9:45 Featured Analyst Perspective: Breakthrough Relationship - Building Strategies Stessa B. Cohen, Research Director, Banking Industry Advisory Services, Gartner To access this presentation, click here. 9:45 - 10:15 Measuring Customer Value in Retail Banking Jeff Gilleland, Global Strategist, Customer Intelligence, SAS Michael Lengel, Principal, Blue Horizon Will Wittkopf, Director, Decision Sciences Consulting, Peppers & Rogers Group To access this presentation, click here. 10:15 - 10:45 Banker Perspectives – Tapping into Customer Lifetime Value Rich Martino, Senior Vice President, Market Information and Research, U.S. Bank To access this presentation, click here. 10:45 - 11:30 Panel Discussion: Enabling Customer-Centric Growth Rich Martino, Senior Vice President, Market Information and Research, U.S. Bank Michael Lengel, Principal, Blue Horizon Will Wittkopf, Director, Decision Sciences Consulting, Peppers & Rogers Group Jeff Gilleland, Global Strategist, Customer Intelligence, SAS Featuring Stessa B. Cohen, Research Director, Banking Industry Advisory Services, Gartner 11:30 - 12:00 Closing Remarks Katherine Burger, Editorial Director, Bank Systems & Technology