TCF Bank has cut costs and improved customer service with PowerCenter, a data integration platform, and PowerAnalyzer, a business intelligence system, both from Informatica, Redwood City, Calif.
Minneapolis-based TCF is using the Informatica software to integrate and deliver information to loan officers and marketing personnel at 400 branches in the Midwest.
Informatica ranks accounts in real time according to purchasing propensity. The process begins immediately after an account is opened at any TCF branch, and continues throughout its lifecycle.
Armed with this information, TCF uses Informatica's analytics dashboards to provide key performance indicators to track the effectiveness of marketing campaigns.
Informatica has enabled TCF to realize higher conversion rates on campaigns and improve customer service, while significantly reducing information technology training and maintenance costs.
"Our deployment of Informatica PowerCenter and PowerAnalyzer further advances our mission of becoming a one-stop shop for all our customers' financial-services needs," according to Ted Ledman, director of information services at TCF.
"Informatica helps us provide our marketing staffs with a complete and up-to-the-minute view of each customer so that we can provide the right services at the right time, to the right people," he added.
PowerCenter enables users to transform data from disparate enterprise systems and sources into reliable information for strategic business analysis, and provides the foundation for fueling Informatica-packaged analytic applications, as well as custom-developed applications built using Informatica products or third-party business intelligence tools.
Designed for mass deployment and adoption of business analytics, PowerAnalyzer is a business intelligence platform that delivers capabilities such as ad hoc query and reporting, analysis, and collaborative analytics via out-of-the-box dashboards or custom analytic applications.